Stigmavir
CASEY HOUSE
To expose HIV stigma in healthcare, Casey House launched Stigmavir, a satirical “drug” developed to cure healthcare professionals of stigma. Through parody pharma ads, digital out-of-home, and hospital activations, the campaign invited providers to confront their biases and commit to stigma-free care. With zero media budget, it earned over 13 million impressions and is now part of the University of Toronto’s medical curriculum.
Case Study
Hero
Digital Out-of-Home
