oh henry!

The Brief

Position Oh Henry! as the champion of your hunger and to push beyond just a quick snack within the minds of our consumers.

The INSIGHT

Hunger can lead to brain malfunction and make us do or think things that we wouldn't normally do.

Hunger can cloud our judgment and lead to poor decision-making.

The IDEA

Eat an Oh Henry! bar before you make a bad decision.

Collaboration with Ali Forooghi, Franky Lo, and Yasmine Moghimi.

Social Media

OUT OF HOME

TINDER

Hunger Detector

Oh Henry! bars are available at locations where important decisions are often made, such as courthouses, polling stations, and shopping centres. By interacting with the brand and obtaining a bar, individuals can snack on a satisfying and delicious treat before making a decision, helping to improve focus and cognitive function.

Floor Sign

Point-of-sale prop for large grocery stores and other retail stores where Oh Henry! can be found.

Welcome mat

For small neighbourhood convenience stores. 

Skip The Dishes

Partnering with a food delivery service, like Skip The Dishes, to offer complementary Oh Henry! bars as part of the ordering process to promote the brand and provide a value-added service to customers.